m.a.d. brand care - Publications 
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Publications
Specialist articles and publications by m.a.d. brand care staff.
Brand strength: a luxury good or a recipe for disaster?
«Marketing & Kommunikation» 5/09
> Download in German (PDF, 206 KB)
A chance for SMEs: making progress through brand value management
«Marketing & Kommunikation» 9/09
> Download in German (PDF, 1.2 MB)
